Ellen Schaeffer is the Head of Customer Success for DACK, Inc., the hospitality industry’s most robust guest experience platform. Pulling from her own experience working in vacation rental management, she helps hospitality operators utilize the DACK app to level up their guest experience, offering unique, personalized value to their guests at scale. Ellen develops individualized strategies to enable operators to turn one-time guests into loyal brand advocates, increase their direct bookings, and earn more ancillary revenue. Passionate about guest experience, you’ll find Ellen on industry podcasts, conference panels, and promoting her customers and their successes wherever she can. She thoroughly enjoyed contributing to the Book Direct Blueprint, and sharing her tips to help hospitality providers make the switch from an operations to an experience mindset.